Dr Sascha Edelstein (Thrive Fertility): How to choose a fertility clinic

Meet Dr Sascha Edelstein, Thrive Fertility

Dr Edelstein is a renowned Fertility Specialist at Thrive Fertility, a new fertility clinic in Melbourne. At the Melbourne Fertility Expo, you’ll have the opportunity to meet Dr Edelstein and talk to him about your fertility journey. He will also be speaking on the topic: What really matters when choosing a fertility clinic.

Dr Edelstein, can you tell us about Thrive Fertility?

Thrive Fertility is a new clinic in Melbourne’s north, offering comprehensive and premium fertility care. At Thrive Fertility, we’ve invested in a state-of-the-art lab, but that’s only one piece of the puzzle. Just as important are personalised treatment plans, a team who treat people with compassion, and a transparent approach to costs and outcomes.

What is your mission and your approach to care?

Our mission at Thrive Fertility is simple: To combine science with humanity. The best technology means little if patients don’t feel supported or understood. Every person’s infertility journey is different, so we tailor treatment to the individual. At Thrive Fertility, we also put a huge emphasis on being transparent about treatment options, results, and costs, with the goal to enable our patients to make informed decisions with confidence.

Can you share your personal journey to parenthood?

My wife and I went through our own fertility challenges, so I know how tough and isolating infertility can feel. My infertility experience shaped my vision for Thrive Fertility: To provide a clinic where patients feel seen, supported, and empowered, not just processed. We built Thrive Fertility to provide premium care that encompasses holistic treatment while still being accessible.

Dr Edelstein, what’s one thing you wish more people understood about infertility?

One of the biggest misconceptions is that infertility is always a woman’s issue, when in fact male factors account for around a third of infertility cases. Another misconception is that IVF always works the first time. Unfortunately, the reality is more complex, and IVF outcomes depend on age, egg and sperm quality, and other health factors. Patients often blame themselves unnecessarily, when infertility is rarely anyone’s “fault.”

What are the top things you wish people knew before starting IVF?

IVF isn’t a one-size-fits-all. IVF success depends on many factors, and no two infertility journeys look the same. It’s important to know that results aren’t guaranteed, and it can take time and persistence. What makes the biggest difference is having the right pieces in place: A high-quality lab, a treatment plan tailored to you, a compassionate team to walk beside you, and a clinic that is transparent about results and costs. At Thrive Fertility, we pride ourselves on these fundamental components.

What are you most excited about at the Melbourne Fertility Expo?

I’m excited to connect with people, answer their questions, and hopefully make their fertility journey feel a little less daunting. It’s also a great chance to share what we’re building at Thrive Fertility and to be part of a wider conversation about how fertility care in Australia can keep improving. At Thrive Fertility, we’re here to make advanced fertility care accessible, transparent, and compassionate and we would love to walk your fertility journey with you.

At the Melbourne Fertility Expo, you’re speaking about ‘What really matters when choosing a fertility clinic’. Can you please give us a brief overview of your presentation?

Many people think IVF success is only about the doctor. The truth is, it’s a team effort and the lab is a critical part of that. Not all labs are equal. The technology, environment, and expertise of the embryology team can have a big impact on IVF success rates. Patients should be empowered to ask questions about their fertility clinic including proximity of the operating theatre to the lab, clean room conditions, access to time-lapse technology, AI optimisation, and radio-frequency identity traceability. These are just a few of the features that should be standard of care when choosing a fertility clinic. During my presentation, I’ll talk about these fundamentals and what each one means.

While the lab is important, premium care should also recognise the patient experience, providing individualised care, a supportive and compassionate team, and clinicians that are transparent about fertility treatment options, results and costs. My talk is about giving people the tools to look past the glossy marketing and focus on these fundamentals.

How can people get in touch with you?

If you are considering fertility treatment and want to learn more about Thrive Fertility and your options, we would love to help. Visit our website or call (03) 9124 3896 to speak with our team. You can also follow us on Instagram @thrivefertility for updates, educational content, and behind-the-scenes insights from our lab.

CycleGuide: Your fertility treatment planning app

Introducing CycleGuide: Your fertility treatment planning app

Dr Caroline Fiddler is a Doctor and the Founder of the CycleGuide app. At The Melbourne Fertility Expo, you’ll have the opportunity to meet Dr Fiddler and talk to her about how CycleGuide can help you with your fertility treatment planning.

Can you tell us about CycleGuide?

CycleGuide is an innovative, simple and intuitive app to help you organise your fertility treatment instructions.

It’s purpose-built with a pre-cycle checklist to help you prepare for your Day 1 and your IVF cycle (e.g. appointments, ultrasounds, medication). There are several helpful features, including:
• A calendar and a ‘to do list’, so you know exactly what you need to do for each day of your cycle.
• Colour-coded tasks for easy identification and visibility on the calendar.
• Notifications, which can be especially helpful with medication timing.
• Editing function so tasks can easily be deleted or edited (e.g. the duration of medication can be modified).
• Free text. Medication names and directions are entered by you, so that you can enter instructions in a manner that makes sense to you.

CycleGuide is also available for fertility clinics. You can simply enter your fertility instructions from your clinic, or the clinic can send instructions directly to the app on your phone.

Why develop CycleGuide?

I was convinced there had to be a better way to organise my fertility treatment instructions in a more modern, simple and portable manner. I also thought there should be a more direct method for fertility nurses to communicate vital, and sometimes complex, fertility treatment instructions to their patients.

What is CycleGuide’s mission?

There are so many unknowns during IVF. We want to help reduce the anxiety of IVF and help you be organised. CycleGuide helps you take ownership of the aspects of IVF you can control, e.g. following your treatment instructions correctly.

I also want to help fertility staff. As I doctor, I have often been frustrated by the inflexibility and clunkiness of hospital systems. CycleGuide can be integrated into existing clinic systems without the need for new software or upgrades. Treatment instructions can be sent directly from the clinic software to the app on patient’s phones without nurses having to re-enter information. This gives nurses certainty that patients have received the correct information in a timely manner.

Our aim is also to reduce delayed, incorrect or missed injections that may cause a cycle to be cancelled, or modified, leaving guilt or uncertainty for the patient, especially if the cycle is unsuccessful.

Can you share your journey to parenthood?

I never met Mr Right, and I moved around a lot due to medical rotations which is why I didn’t think about children until later on. I saw a fertility specialist when I was 38 to discuss egg freezing but I couldn’t face fertility preservation. In retrospect, it wasn’t explained to me properly. At 40, I saw another fertility doctor and started egg freezing. I asked a friend to donate sperm, and he very kindly agreed.

I had a growing concern however that my doctor wasn’t really invested in my results and that we were just doing the same, or similar protocols, with little direction. I changed fertility doctors to one recommended by a fertility psychologist and I have continued to see this doctor in Victoria. After 2.5 years of IVF, I am now fortunate to be the mother of my daughter Alice who is 20 months old.

I am now going through the process of egg donation from overseas because I have exhausted all of my frozen eggs and embryos. The use of overseas eggs is banned in Victoria, unlike the rest of Australia where it is legal. As such, my IVF team is liaising with a clinic in Albury, NSW.

What are the top things you wish people knew before starting IVF?

I wish all young women, especially those with demanding university degrees and careers, would consider freezing their eggs or visit a fertility doctor to discuss their fertility options.

Also, I encourage you to get a second opinion if you feel your doctor doesn’t have a plan for both short and longer term. It can be hard to tell why things aren’t working or are taking many months/cycles/years to work.

Finally, it can be very difficult to keep hearing pregnancy and birth announcements. There seem to be baby reminders everywhere. I just kept telling myself that I had started the process and to hang in there. It can be very tough though and I encourage you to chat to your fertility clinic for support.

What are you most looking forward to at the Melbourne Fertility Expo?

I’m really looking forward to meeting anyone considering fertility treatment and explaining how CycleGuide can help you with your fertility treatment planning. I’m also excited about being surrounded by enthusiastic fertility professionals and meeting my fellow exhibitors.

As the founder of CycleGuide, can you give us an overview of your role?

My role was to come up with the idea and to have the courage to pursue the app. I then collaborated with Appetiser Apps project managers and designers to create CycleGuide – Your fertility treatment planning app

I recall spreading all my IVF medications, paper instructions from various egg collections and embryo transfers (from different clinics and doctors), over a large table with Appetiser apps staff Jarrod, Sharon and Tovah. We met regularly to discuss the best way to design a simple, clear and flexible app.

For example, one key decision was whether to add a pre-populated list of IVF medications, with a drop-down list to choose from. But my concern was that medications change their name and branding, doctors have different preferences, and medications vary between countries. I liked the idea that patients could add their medications by a name or description that resonated with them. We decided to make it free text and free of medical lingo. Typing in the information also reinforces your treatment instructions to help you follow them correctly.

Where can people learn more about CycleGuide: Your fertility treatment planning app?

You can visit my website CycleGuide or follow us on Instragram @cycleguide ivf app. We’re also on Facebook, Pinterest and LinkedIn.

To download the app, visit CycleGuide: IVF Treatment Mobile App | Appetiser or the Apple store. It’s available in Australia and New Zealand: 7-day free trial, AUD $8.99/month and NZD $9.99/month. For clinics, there’s bulk discounts for 3, 6 and 12-month subscriptions per patient. CycleGuide is currently in progress for the UK, and our aim is to expand globally.

You can also contact me at caroline@cycleguide.com.au and contact@cycleguide.com.au

Essential Fatty Acids & Motherhood: Why It Matters

Pregnancy is a profound time of change and as the body prepares to grow and nourish new life, nutritional needs shift significantly. Among the most important nutrients are Omega-3 fatty acids, particularly EPA and DHA, which play vital roles before, during and after pregnancy.

Omega-3s support cell membrane health, regulate inflammatory and immune responses, and strengthen the intestinal barrier, helping to reduce systemic inflammation. For fertility and pregnancy, this is crucial. Long-chain polyunsaturated fatty acids (LCPs), the building blocks of fats, are especially important for both mothers and babies. They contribute to brain development¹, nervous system function², and healthy vision³.

With the worlds largest peer reviewed publication on omega 3, Zinzino’s test-based nutrition concept is world-leading. Read more here: https://lipidworld.biomedcentral.com/articles/10.1186/s12944-025-02676-6

Prenatal supplementation with Omega-3 is recommended at least six months before conception. These nutrients remain just as important throughout pregnancy, after delivery, and during breastfeeding, supporting maternal well-being while also aiding fetal brain and eye development, reducing the risk of preterm birth and promoting healthy growth in infants. Balanced Omega 6:3 ratios provide benefits from preconception right through to all stages of life.

Why BalanceOil+ Stands Out

BalanceOil+ is a premium Omega-3 supplement enriched with olive polyphenols and vitamin D3. Unlike standard fish oil, its high polyphenolic content improves nutrient absorption and protects cells from oxidation. Derived from wild-caught small fish and pre-harvest extra virgin olive oil, BalanceOil+ adjusts and maintains healthy EPA + DHA levels and supports the optimal Omega 6:3 ratio. It also contributes to normal heart², brain¹, and immune⁴ function.

Safety and purity are key during pregnancy. BalanceOil+ is sustainably sourced, molecularly tested for toxins and free from environmental contaminants, making it a safe choice for expectant and new mothers. With its natural taste and easy integration into a smoothie or juice, it’s a convenient daily habit.

With over 15 EFSA-approved health benefits, BalanceOil+ helps women navigate the physical and emotional demands of pregnancy and beyond. It’s more than a supplement. It’s a daily step toward ensuring the body is in its best possible state for motherhood.

Is your omega 6:3 ratio in balance? Test! Don’t guess!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Over 40 and Trying to Get Pregnant? Your 5 Step Plan Backed by Science

Have you been told your eggs are “too old”? That IVF is your only hope — and even then, your chances are super slim?

You’re not alone.

I’ve worked with so many women who’ve been given this same bleak outlook — and yet, they’ve gone on to create healthy pregnancies and beautiful babies well into their 40s. You can too.
Because here’s the truth:

Your eggs are NOT old.
In fact, they’re not even eggs yet! At this stage, they’re tiny primordial follicles, and it takes around 90 days for these follicles to mature into the eggs that may be released at ovulation.
This is great news — because during that 90-day window, you have the power to shape the environment in which your eggs are developing. You can directly influence their quality and their potential to become your future baby.

IVF will NOT improve your fertility.
That’s right.
I work with some absolutely amazing IVF specialists and I’m grateful for the technology — but let’s be clear: IVF doesn’t make your eggs healthier. It simply helps retrieve more of them. Whether those eggs are capable of becoming a baby still comes down to you — and the health of the egg and sperm you’re working with.

Whether you’re trying to conceive naturally or through IVF, the journey to a healthy pregnancy starts long before you even see that positive test. And that journey starts today.

 The Critical 90 Days Before Conception

The 90 days before conception is your window of opportunity. During this time, the choices you make — around food, lifestyle, and supplementation — have the power to:

  •  Improve egg (and sperm!) quality
  •  Reduce your risk of miscarriage
  •  Increase your chances of a successful pregnancy
  •  Set the stage for your baby’s long-term health

And the best part?
There are evidence-based, practical, doable steps you can take starting today.
Let’s dive into 5 powerful things you can start doing right now to boost your fertility over 40.

  1. Boost Your Omega-3 Intake

Omega-3s are a game-changer for fertility over 40.

These essential fats help reduce inflammation, improve ovarian function, enhance egg quality and help reverse the impact of aging on egg health. Studies show that women with higher omega-3 levels have:

  •  Better blood flow to the ovaries
  •  Improved egg maturation
  •  Higher chances of conception
  •  Lower rates of miscarriage

And the improvements can happen quickly. Even short-term dietary changes can boost egg quality — yes, even if you’re already over 40

How to boost Omega-3s:

  • Eat 2–3 servings of fatty fish (like wild salmon or sardines) per week
  • Add flaxseeds, chia seeds, walnuts, and hemp seeds to your meals
  • Consider a high-quality fish oil supplement with 300–500mg EPA and 200–300mg DHA per 1000mg capsule
  • Daily dose: 1000–6000mg (check with your healthcare practitioner)

TIP: I cover this in detail in the Your Fertile Pantry Program — it’s one of the first steps I recommend for egg health over 40.

  1. Prioritise Quality Sleep

Sleep is your body’s time to repair, reset hormones, and protect your eggs.

Melatonin, your sleep hormone, also acts as a powerful antioxidant for egg cells — shielding them from the oxidative stress that accelerates with age. This is why Melatonin is also often prescribed as a supplement by Fertility Specialists to promote better outcomes.

Sleep deprivation disrupts reproductive hormones and can lower your chances of conception.

Your fertility sleep checklist:

  • Aim for 7–9 hours of sleep
  • Create a calming bedtime routine
  • Reduce screen time in the evenings
  • Consider melatonin supplements if advised (especially during IVF)

A well-rested body is a fertile body. Never underestimate the power of a good night’s sleep.

  1. Quit Smoking (and Support Him to Quit Too!)

If you smoke, I say this with all the love in the world: please stop.

Smoking accelerates the decline of egg quality and quantity, increases DNA damage, and raises your miscarriage risk (even if you stop if you fall pregnant!). For men, it damages sperm DNA, lowers count and motility, and increases abnormalities. In fact smoking has been shown to have as much impact on egg quality as 10 extra years!

But there’s good news:
Your body begins to repair the moment you quit. And sperm regenerates every 72–90 days, so your partner’s sperm quality can improve significantly in just a few months.

Need support to quit? Look into nicotine-free tools, behavioural therapy, and support groups — it’s worth it for you and your future baby.

  1. Support His Sperm Health

Let’s talk about your partner for a moment.

Did you know that the egg can actually “fix” issues within the sperm to help create a healthy embryo? But after 40, our eggs have less energy to do that. That’s why healthy sperm matters more than ever.
Yet you’ll be told sperm is “normal” even when 90–96% of those swimmers are abnormal!

What to do:

  • Request a copy of his semen analysis (and don’t just accept “it’s fine”)
  • Add antioxidants like zinc, selenium and CoQ10
  • Reduce heat exposure (no hot tubs or lycra cycling!)
  • Eat a clean, nutrient-dense diet
  • Minimise alcohol and stress

My Your Fertile Pantry Program goes deeper into ideal sperm ranges and what to look for.
Remember, it takes two to make a baby — and you both deserve to feel empowered.

  1. Fuel Your Fertility Through Food

Food is fuel for your fertility. It’s information for your cells.
The nutrients you put on your plate directly impact the DNA of your eggs and sperm. In fact, one study found that gene expression began to change within just 6 days of dietary changes.
Here are some fertility-friendly favourites to start with:

  •  Leafy greens (folate, antioxidants)
  •  Avocados (healthy fats, hormone balance)
  •  Berries (reduce oxidative stress)
  •  Eggs (choline and protein)
  •  Wild-caught salmon (omega-3)
  •  Seeds (minerals, fibre, omega-3s)
  •  Plenty of filtered or spring water (cellular hydration)

And of course — avoid the fertility-zappers:

  •  Trans fats
  •  Alcohol
  •  Highly processed foods
  •  Artificial sweeteners
  •  Soft drinks

For more fertility foods (and what to avoid), grab my FREE Fertility Grocery List here.

 Want a Step-by-Step Fertility Plan?
If you’re over 40 and trying to conceive, you don’t have time to waste on guesswork.

That’s exactly why I created Your Fertile Pantry. A 6-week online program packed with the specific foods, supplements, and lifestyle tools you need to boost your fertility naturally — whether you’re trying naturally or through IVF.

 Final Thoughts
Your fertility story is not over at 40.

It’s just beginning a new chapter — one you can help write.
Take these next steps with intention, support, and the knowledge that you’re doing everything you can to create your healthy pregnancy… and your healthy baby.

With love and belief in your journey,
Tasha Jennings
Fertility Naturopath | Author | Educator

References

Al-Safi ZA, Liu H, Carlson NE, Chosich J, Harris M, Bradford AP, Robledo C, Eckel RH, Polotsky AJ. Omega-3 Fatty Acid Supplementation Lowers Serum FSH in Normal Weight But Not Obese Women. J Clin Endocrinol Metab. 2016 Jan;101(1):324-33. doi: 10.1210/jc.2015-2913. Epub 2015 Nov 2. PMID: 26523525; PMCID: PMC4701838.

Stanhiser J, Jukic AMZ, McConnaughey DR, Steiner AZ. Omega-3 fatty acid supplementation and fecundability. Hum Reprod. 2022 May 3;37(5):1037-1046. doi: 10.1093/humrep/deac027. PMID: 35147198; PMCID: PMC9308390.

Van Heertum K, Rossi B. Alcohol and fertility: how much is too much? Fertil Res Pract. 2017 Jul 10;3:10. doi: 10.1186/s40738-017-0037-x. PMID: 28702207; PMCID: PMC5504800.

Anwar MY, Marcus M, Taylor KC. The association between alcohol intake and fecundability during menstrual cycle phases. Hum Reprod. 2021 Aug 18;36(9):2538-2548. doi: 10.1093/humrep/deab121. PMID: 34102671; PMCID: PMC8561243.

J Lyngsø, C H Ramlau-Hansen, B Bay, H J Ingerslev, K Strandberg-Larsen, U S Kesmodel, Low-to-moderate alcohol consumption and success in fertility treatment: a Danish cohort study, Human Reproduction, Volume 34, Issue 7, July 2019, Pages 1334–1344,

Hart, Roger J. Nutritional supplements and IVF: an evidence-based approach Reproductive BioMedicine Online, Volume 48, Issue 3, 103770

Ghasemi-Tehrani, H., Askari, G., Allameh, F.Z. et al. Healthy eating index and risk of diminished ovarian reserve: a case–control study. Sci Rep 14, 16861 (2024).

Eskew, A.M., Bedrick, B.S., Chavarro, J.E. et al. Dietary patterns are associated with improved ovarian reserve in overweight and obese women: a cross-sectional study of the Lifestyle and Ovarian Reserve (LORe) cohort. Reprod Biol Endocrinol 20, 33 (2022).

Bauer JL, Kuhn K, Bradford AP, et al. Reduction in FSH Throughout the Menstrual Cycle After Omega-3 Fatty Acid Supplementation in Young Normal Weight but not Obese Women. Reproductive Sciences. 2019;26(8):1025-1033

 

Understanding Polycystic Ovary Syndrome (PCOS): Key Insights for Fertility and Beyond

Polycystic Ovary Syndrome (PCOS) is a common hormonal disorder affecting 10-20% of women, though it is estimated that 70% remain undiagnosed. At the 2023 European Society of Human Reproduction and Embryology (ESHRE) conference in Copenhagen, new guidelines were presented, offering important insights into diagnosing and managing PCOS, especially for those struggling with fertility.

What is PCOS and How Does It Impact Fertility?

PCOS is characterized by anovulation (lack of ovulation), high androgen levels (leading to symptoms like acne and excessive hair growth), and insulin resistance. It is a leading cause of anovulation-related infertility. Women with PCOS often have irregular menstrual cycles, making it difficult to track ovulation. Additionally, they may face challenges when trying to conceive, though fertility outcomes are often positive with the right treatment.
Recent updates emphasize that PCOS can affect women of all body types—not just those with a higher body mass index. This reinforces the importance of early detection and regular monitoring to prevent long-term complications like diabetes and heart disease.

Diagnosing PCOS

Diagnosis in women post-puberty requires two of the following three criteria:
• Irregular menstrual cycles (less than 21 or more than 35 days apart, or fewer than 8 cycles per year)
• Clinical or biochemical signs of hyperandrogenism (e.g., acne, excess hair growth, or elevated testosterone)
• Polycystic ovaries on ultrasound or elevated Anti-Müllerian Hormone (AMH) levels
The AMH test is a valuable diagnostic tool, as women with PCOS often have high AMH levels, reflecting a higher ovarian reserve. This can be helpful when assessing fertility potential, as women with PCOS typically have more eggs available for IVF or egg freezing.

Fertility and Treatment Options

For women with PCOS who are trying to conceive, the focus is on restoring ovulation. Lifestyle modifications, including regular exercise and a balanced diet, are crucial for managing the condition and improving fertility. Weight loss, even modest, can help regulate ovulation and increase the chances of conception without other interventions.

If lifestyle changes alone aren’t enough, simple fertility treatments like oral letrozole can help induce ovulation. Letrozole is effective, with a low risk profile and minimal side effects. In cases where letrozole is unsuccessful, gonadotropin injections (used in IVF) can be administered at lower doses to stimulate ovulation. However, this approach increases the risk of multiple pregnancies.

For women who do not respond to medication, ovarian drilling—a surgical procedure that helps restore ovulation by reducing androgens and improving insulin sensitivity—can be considered. IVF is also an option for women with good ovarian reserve, as PCOS often results in a larger number of eggs available for fertilization.

Managing Insulin Resistance and Hormonal Imbalance

In addition to fertility treatments, managing insulin resistance with medications like metformin can help regulate menstrual cycles and improve ovulation. Metformin lowers insulin levels, which can reduce androgen production and help restore hormonal balance. However, it is typically prescribed for women who are overweight or obese. For those who cannot tolerate metformin, inositol may be considered, though it has not been shown to be as effective for improving ovulation.
For women who are not yet trying to conceive, oral contraceptives are commonly used to regulate menstrual cycles and manage hyperandrogenism symptoms like acne and excessive hair growth.

Pregnancy Considerations

PCOS-related pregnancies can have higher risks, including gestational diabetes, hypertension, and pre-eclampsia. Therefore, women with PCOS who become pregnant should be closely monitored throughout their pregnancy. However, with proper care, most women with PCOS will go on to have healthy pregnancies.

Conclusion

While PCOS can pose challenges for women trying to conceive, it is important to know that fertility outcomes are generally positive. Early diagnosis, regular monitoring, and appropriate treatment can greatly improve fertility and reduce the risk of long-term health complications. Women with PCOS should feel reassured that with the right support and treatment, pregnancy is very achievable. For those not trying to conceive, contraception options should be discussed, as ovulation can occur without a period.
Ultimately, the key to managing PCOS and improving fertility is a personalized treatment plan that addresses both the hormonal imbalances and lifestyle factors that impact reproductive health.

More information available at Life Fertility

Cycles and Fertility

The cycle of life: fertility deserves to be part of it

Life moves in cycles. Some are daily, some monthly, some marked by seasons and life stages. Fertility is no different — it is part of the natural cycle of life.
Yet too often, fertility has been treated as something clinical, hidden, or even taboo. At bébé bloom, we believe this cycle deserves visibility, dignity, and care. Fertility isn’t separate from health; it belongs within the bigger picture of how we understand and care for our bodies.

Why fertility should be visible

When conversations around fertility are hidden, women often feel isolated or uncertain about what their bodies are telling them. Understanding your cycle is more than just knowing when you might conceive. It’s about recognising how your hormones shift, how ovulation works, and how this affects your overall wellbeing.
Just as we talk about periods, menopause, nutrition, and exercise, fertility belongs in the same everyday conversations. Normalising this helps break down stigma and makes support more accessible.

Beyond trying to conceive

Fertility is often only talked about in the context of pregnancy planning. But your cycle matters regardless of whether you’re actively trying to conceive. Tracking ovulation can:

  • Provide insight into hormonal health
  • Help identify irregularities that may need medical support
  • Empower women with knowledge about their bodies at every stage of life

When fertility is viewed as part of general health, not just reproduction, it opens the door to better care and confidence.

Tools that support clarity

We know fertility can feel complicated. That’s why our TGA-listed ovulation and pregnancy tests are designed to make things clearer, not harder.
Semi-quantitative ovulation tests track your Luteinising Hormone (LH) surge with accuracy, showing when you’re most fertile.

Pregnancy tests — including early detection — give results you can trust.

And because we know how much weight a single line can hold, we’re here to help you see the line. At bébé bloom, you are not alone in this journey — we’re with you, every step of the way.
All our kits are plastic-free where it matters, recyclable where it counts, and created by women who have walked this journey themselves. Because when you understand your cycle, you can approach fertility with calm, clarity, and confidence.

Fertility as part of everyday health

We believe fertility care should be as accessible as any other health product. You shouldn’t have to search hidden pharmacy aisles or late-night online forums to find answers. Instead, fertility tools should sit alongside everyday wellbeing — visible, supportive, and stigma-free.

That’s why we’re proud to join the Australian Fertility Summit this November: to show how fertility can become visible, accessible, and celebrated as part of everyday health.
Because fertility isn’t separate — it’s part of the natural cycle of life.

www.bebebloom.com.au

Disclaimer:
This blog is intended for informational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional for personalised guidance regarding your fertility, reproductive health, or use of diagnostic tools. For clinical accuracy data or questions about our products, please contact the manufacturer directly.